Videos are kind of a big deal.
It would be an understatement to say videos are on the rise. Pardon me while I nerd out with some stats:
- Views of sponsored video content jumped 256% since 2016. (Wirebuzz)
- Video in an email leads to 200-300% increase in click-through rates. (Hubspot)
- By 2019, video will account for 80% of ALL consumer internet traffic. (SmallBizTrends)
This is big. Maybe it’s because viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? (Wirebuzz)
As a former creative director, I love storytelling through explainer videos, eLearning, video narration, promo videos, TV commercials, web ads and so much more. They not only work like magic, but also have a special place in my heart – and it shows in my voice.